Creating anti-rival tokens for collaboration and sharing in ATARCA


This episode focuses on the key concepts of ATARCA (Accounting Technologies for Anti-Rival Coordination and Allocation), a two-year research project that TX has embarked on earlier this year. The aim of ATARCA is to investigate in its two pilot experiments how blockchain technologies can be used to create new types of businesses based on the replicable nature of digital resources. 

Head of Technology Jarno Marttila from TX and Dr. Esko Hakanen who is the Project Manager of ATARCA and a post-doctoral researcher at Aalto University talk about what the concept of anti-rival goods means, and how anti-rivalry could turn out to revolutionalise business especially with immaterial goods such as information within the next 20-30 years. 

They also discuss the more complex question of if and how this concept can be taken even to traditional and asset intensive sectors such as manufacturing where the new roles of collaboration, connectivity, and sustainability require added interaction and agile experimentation across companies, something which can benefit from anti-rival tokenisation.

Watch the video podcast on Youtube, or listen on Apple Podcasts or Spotify.

In the TX Podcast series, we dive into web 3 technologies and data economies with guests from forward-thinking companies around the world. Tune in for talks about the next generation of internet technologies, blockchain, DeFi, cryptocurrencies, IoT, AI and machine learning.

Follow us on Twitter, Linkedin, Facebook, and Instagram, and subscribe to our newsletter via the form below.

ATARCA has received funding from the European Union’s Horizon 2020 research and innovation programme. Any dissemination of results here presented reflects only the consortium view.

Related posts

2021-02-18 News

TX joins European consortium to solve market failure of artificially scarce digital goods

An EU grant of €2.75m has been awarded to the consortium for the ATARCA project. A new economic category for abundant goods — anti-rival goods that increase in value when shared — forms the basis of research. ATARCA aims to create a new economic system in which digital goods are no longer traded with mediums of exchange, such as fiat money, but with mediums of sharing.

Drop us a message to discuss your project

We’ll get back to you as soon as possible.

Find out more

For information on how we can transform your sector or business, please get in touch using the contact details below.

Jarmo Suoranta


+358 400 958 991

Mikael Koskimaa


+358 50 371 9516