How to build a leading DeFi brand – Avalanche, with Jay Kurahashi-Sofue of Ava Labs


Avalanche is a highly scalable blockchain platform for decentralized applications and enterprise blockchain deployments, and in our view, one of the benchmarks in blockchain marketing. Their channels offer a delightful stream of content serving both enterprises as well as the developer community. Leading these marketing efforts is Jay Kurahashi-Sofue, and it’s our pleasure to have him as our guest on this episode. Jay is the VP of Marketing at Ava Labs, the blockchain organisation building Avalanche. Ava Labs is on a mission to empower people to build an open, simple, and democratic internet of finance.

Jay is a well-known voice in the blockchain marketing community. Prior to Ava Labs, he was the Head of Marketing at Fluidity and AirSwap and also was a strategist at Ogilvy, where he co-founded its first blockchain marketing group. Jay is also the co-founder of BlockMarketers, a virtual and in-person community for marketing executives in the blockchain industry.

On this episode Jay recounts his career journey in marketing into blockchain and DeFi. We talk about bridging the communication gap between crypto and the rest of the world, and also the exciting developments happening in Avalanche! If you’re a marketing professional in the blockchain and DeFi space, you don’t want to miss this.

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In the TX Podcast series, we dive into web 3 technologies and data economies with guests from forward-thinking companies around the world. Tune in for talks about the next generation of internet technologies, blockchain, DeFi, cryptocurrencies, IoT, AI and machine learning.

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