Driving transparency in the dairy value chain, Tomi Sirén of Arla


With increasing demand for transparency on the welfare of the animals that produce our milk, Arla has developed two technology products to drive transparency in the dairy value chain and track animal welfare using blockchain and AI.

In our first podcast of 2021, we’re joined by Tomi Sirén who is the Head of Digital and Technological Innovation at Arla. Their powerful vision is to create the most transparent value chain in food.

Tomi talks about the two technology products that Arla has developed: Arla Milkchain which tracks the journey of milk through the supply chain using blockchain technology, and Arla Iris, an AI-powered animal welfare app.

Watch the video podcast on Youtube, or listen on Apple Podcasts or Spotify.

In the TX Podcast series, we dive into web 3 technologies and their role in the emergence of data economies with guests from some of the most forward-thinking companies from around the world. We talk about innovative ways of engineering value from data and the next generation of internet technologies including blockchain, decentralisation, AI and machine learning.

Follow us on Twitter, Linkedin, Facebook, and Instagram, and subscribe to our newsletter via the form below.

Related posts

2020-11-24 Podcast

TX Podcast: Data marketplaces in manufacturing, with Fastems

In this episode, we discuss how the use of real-time data is changing manufacturing, and the data economies that are emerging in this industry with Tomi Kankainen of Fastems.

2020-11-10 Podcast

TX Podcast: Harnessing data to transform operations with Arcadis Gen

Michael Rose, Chief Strategy Officer of Arcadis Gen join us to talk about their data-driven products that are helping organisations transform their operations.

Subscribe to our newsletter

Receive our latest updates to your inbox. We’ll handle your data according to our privacy policy.

Drop us a message to discuss your project

We’ll get back to you as soon as possible. To submit a job application, please visit our Careers page. We don’t accept applications via the contact form.

Find out more

For information on how we can transform your sector or business, please get in touch using the contact details below.

Rob Holmes

Head of Partnerships

+34 639 874 286

Ben Sheppard

Managing Director

+358 4578 757 959