Creating anti-rival tokens for collaboration and sharing in ATARCA


This episode focuses on the key concepts of ATARCA (Accounting Technologies for Anti-Rival Coordination and Allocation), a two-year research project that TX has embarked on earlier this year. The aim of ATARCA is to investigate in its two pilot experiments how blockchain technologies can be used to create new types of businesses based on the replicable nature of digital resources. 

Head of Technology Jarno Marttila from TX and Dr. Esko Hakanen who is the Project Manager of ATARCA and a post-doctoral researcher at Aalto University talk about what the concept of anti-rival goods means, and how anti-rivalry could turn out to revolutionalise business especially with immaterial goods such as information within the next 20-30 years. 

They also discuss the more complex question of if and how this concept can be taken even to traditional and asset intensive sectors such as manufacturing where the new roles of collaboration, connectivity, and sustainability require added interaction and agile experimentation across companies, something which can benefit from anti-rival tokenisation.

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In the TX Podcast series, we dive into web 3 technologies and data economies with guests from forward-thinking companies around the world. Tune in for talks about the next generation of internet technologies, blockchain, DeFi, cryptocurrencies, IoT, AI and machine learning.

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ATARCA has received funding from the European Union’s Horizon 2020 research and innovation programme. Any dissemination of results here presented reflects only the consortium view.

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TX joins European consortium to solve market failure of artificially scarce digital goods

An EU grant of €2.75m has been awarded to the consortium for the ATARCA project. A new economic category for abundant goods — anti-rival goods that increase in value when shared — forms the basis of research. ATARCA aims to create a new economic system in which digital goods are no longer traded with mediums of exchange, such as fiat money, but with mediums of sharing.

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Tracey pilot aims to offer micro-loans for SMEs and Micro Enterprises, powered by Binance Smart Chain


Laura Tuppurainen

Laura Tuppurainen
Head of Marketing at TX

Press release

The aim of the project led by TX – Tomorrow Explored is to improve financial inclusion in emerging markets through the development of the blockchain-enabled traceability and trade data app, Tracey. Collaborators in the project include WWF-Philippines, Union Bank of the Philippines, Easyfi and Streamr.

Globally, 1.7 billion people are without access to institutional finance according to the World Bank. These so-called “unbanked” individuals tend to be concentrated among poorer households, with about a quarter of unbanked adults living in the poorest 20% of households within their economy. 

Tracey helps small scale fishers in emerging markets gain access to finance by sharing verified information on their seafood catch and trade. The trade data is used by lenders to ascertain creditworthiness and offer suitable micro-finance based on the eligibility of the borrower. 

Low-cost and efficient access to capital can be an incentive for fishers to provide traders and processors with accurate data about their fish. Simultaneously, it can help address some of the traceability issues witnessed in the first mile of activity, while also providing improved catch data at landing to help inform fisheries management measures by local authorities.

Now, Tracey project is introducing the integration of Binance Smart Chain. Binance Smart Chain will be used as the blockchain infrastructure for the app and Easyfi decentralised lending protocol. The Tracey app will integrate with both Centralized Finance (UnionBank of the Philippines) and Decentralized Finance (Easyfi) lenders, enabling them to access the trading data captured by users of the app and offer micro-finance. 

Expanding to crypto lending in the Tracey project removes the geographical barriers to scaling the product, which exist with traditional banking institutes. Binance crypto exchange is the largest in the world by trading volume and has a user count of 12 million users globally. Through this collaboration, the Tracey solution will be able to facilitate lending in 180+ countries. 

Binance will participate in several rounds of pilots, the first of which is currently taking place in Mindoro, Philippines for the WWF-led Fisheries Improvement program. Post-pilot, the product has the potential to roll out to other small-scale operators in FIP sites (Fishery Improvement Projects) as well as AIPs (Aquaculture Improvement Projects) around the world, and later, to support other micro-SME markets.

“TX is engineering value from data to deliver solutions that help solve global challenges around poverty by improving the livelihoods and welfare of actors within the micro-SME markets of emerging countries,” explains TX Managing Director Ben Sheppard.

“We are excited by the innovative developments and the potential that this collaboration offers in solving challenges around first mile traceability of seafood. Industry members of the Global Dialogue on Seafood Traceability (GDST) recognise the challenge in obtaining first mile data from small scale fishers. We believe that by providing key incentives, the appropriate technology is now making this possible,” says Susan Roxas, Fisheries and Finance Lead of the WWF Coral Triangle Program.

Related case study

We’re working with WWF and UnionBank of the Philippines to improve traceability and sustainable fishing

Through this collaboration, we’re developing a blockchain-enabled application, Tracey, that will incentivise fishers to record their catch data and earning capacity digitally.

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TX joins European consortium to solve market failure of artificially scarce digital goods

A €2.75m EU grant has been awarded to the ATARCA project aiming to create a new economic system in which digital goods are traded with mediums of sharing.

Drop us a message to discuss your project

We’ll get back to you as soon as possible.

Find out more

For information on how we can transform your sector or business, please get in touch using the contact details below.

Jarmo Suoranta


+358 400 958 991

Mikael Koskimaa


+358 50 371 9516

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