Tracey – your customisable traceability and trade data application
Tracey is a blockchain-enabled traceability and trade data application that incentivises actors in the value chain to collect and share verified traceability data.
Collecting verified data in the first mile of a value chain can be problematic, as the short term trade-off makes it unattractive for the first actors in the supply chain to provide accurate data, particularly when tracing products from developing countries into foreign territories.
Tracey provides the missing piece in establishing traceability in the supply chain by providing financial incentives in exchange for data.
“Collaboration with TX, WWF-Philippines and the GDST promises to be not just innovative but game-changing. We are quite excited about this work; this concept is core in adopting traceability in a market driven approach, and the most apt application of blockchain in food traceability yet.”— Susan Roxas, Asia-Pacific Lead, Global Seafood Traceability, WWF
We’re working with WWF and UnionBank of the Philippines to improve traceability and sustainable fishing
Our blockchain-enabled application, Tracey, will incentivise fishers to record their catch data and earning capacity digitally while enabling them to gain access to micro-financing.
2020-08-24 Blog Ben Sheppard
Blockchain won’t solve your traceability issues if you’re not capturing accurate data – how we Assess the problem space
With the hype of blockchain over the last few years, numerous companies are now offering blockchain-enabled traceability solutions. But the fundamental problem that must be solved before data is entered onto the chain is its accuracy and correctness.