The AI assistant has not only brewed you a cup of Hacienda La Esmeralda—a coffee so rare it’s practically liquid gold—and handled your inbox. But it has also sent a personalized good morning message to all of your five polyamorous partners and booked you a jet ski seat to surf those 100ft waves at Nazaré. Life’s good, right? …But then, of course you wake up. Turns out, you’re still staring at your screen, SAP configuration on the other tab and a broken Surfline webcam on the other. Your Tinder account is shadow-banned, and that instant coffee is cold and bitter like November in Portugal.
We hear companies approaching IT providers with requests like “We need one AI”. But for most businesses, especially those just beginning their automation journey, the key isn’t jumping straight to AI. The real way forward is tackling fundamental problems first. This is where B-Brands offer shortcuts. These fresh business units, free from the baggage of legacy issues, can use AI to design hyper-automated strategies that drive innovation, offering everything from low-cost automated solutions to highly personalized premium services.
AI Can help Hyper-Automation, But It’s Not the Starting point
AI has some serious skills when it comes to automation, but it’s not the first step on the journey. For years, businesses have used APIs to connect systems and automate workflows. APIs have enabled companies to automate customer interactions, streamline workflows, and integrate operations. See how we hyper-automated telecom MOI.
What AI brings to the table is the ability to handle more complex tasks—tasks that involve decision-making, interpretation, or human-like responses.
For example:
- Taking on the tricky stuff: AI can step in where APIs hit a wall. Think AI-powered chatbots that do more than just spit out info—they can actually have a conversation.
- Making smart moves: AI is a pro at crunching data and spotting patterns, for example when designing and simulating b-brand strategies.
Businesses Face Core Challenges That AI Alone Can’t Fix
Now, let’s talk about seasoned businesses. Many of these companies struggle with automation, not because they lack the tech, but because of deeper, more stubborn issues. And no, AI can’t fix them on its own.
Here’s what’s standing in the way:
- Company Culture: Some companies are all about playing it safe, sticking to rigid processes, and avoiding risks like they’re dodging sharks in shallow water. This mindset makes it hard to embrace the fast-moving, agile approach needed for true automation.
- Established Brand: Businesses with a strong brand identity might find it tricky to automate services or roll out low-cost offerings without messing with their high-touch, premium vibes.
- Outdated Product Portfolio: A bloated product range is like trying to carry too many surfboards. Maintaining all those legacy products leaves little room (or budget) for innovation.
- Legacy IT Systems: And don’t get me started on old IT infrastructure. It’s expensive, risky to update. Implementing modern automation systems on top of that? It’s not impossible, but it’s not fun either.
Why B-Brands?
So, how do businesses break free from these challenges? Sometimes, the best way forward is to start fresh—and that’s where B-Brands come in. These are new, independent business units that can leverage AI to create hyper-automated systems from scratch, without the baggage of legacy.
One of AI’s greatest strengths is its ability to accelerate innovation—and this is particularly true in the creation of B-Brands. For businesses looking to start fresh with a new business unit, AI can play a critical role in designing, simulating, and iterating new strategies.
Here’s how AI helps in the B-Brand process:
- Simulating strategies: AI can help businesses simulate various B-Brand strategies, analyzing everything from market conditions to customer behaviors.
- Faster iteration: With AI in the mix, B-Brands can quickly tweak and adapt their business models. This kind of agility is crucial when you’re competing in fast-moving markets.
- Data-driven decisions: AI can sift through mountains of data, giving you insights into customer behavior, market trends, and operational efficiency. That’s the kind of knowledge you need to design a B-Brand that’s built for automation and growth from day one.
About TX
At TX, we’ve been helping businesses build hyper-automated systems long before AI became mainstream. Whether you’re looking to overcome legacy obstacles or create something entirely new with a B-Brand, we’ve got the experience to guide you through.
