A Success Story in Hyperautomation and B-Brand Innovation

When we started working with Moi, they had a vision to design and build an all-digital operator which had never been done before in this industry.

Existing telco systems are big and heavy, making it difficult – often almost impossible – to launch new services and businesses. Furthermore, the processes are typically built from a production point-of-view into those heavy systems.

For instance, if invoicing processes are built into the IT systems, changing the invoicing requires changing the whole system. In this way, the systems are standing in the way of customer-centric service.

In industries like this, process innovations can really set you apart. Moi’s founders had been in the telco industry for a long time, and they knew what was needed was the ability to quickly build processes that could be altered in an agile way to fit ever-evolving customer needs. This could never be achieved using traditional heavy telco systems.

Process-centric development (or process-driven development) is a means to align IT systems with business processes in a way that the business processes remain independent of the IT systems, and processes are guiding the systems.

Business processes are captured and modelled using Business Process Model Notation (BPMN). Modeling business processes using BPMN enables us to have visibility over the business processes, systems, integrations and their effects.

The process-centric model enables creating new kinds of business, products and services, as processes are not limited by or tied to existing systems. It’s a way to eliminate the problem of “we want to create a new service or product that the customers want, but our IT systems don’t allow it or it’s too complicated”.

The process-centric approach can be applied whether you are starting to build a new business or service from scratch, or when you’re adding new services to existing but inflexible IT architecture. It’s particularly useful in industries that are creating or adapting to change, have multiple complex systems and rely highly on processes, such as the energy or manufacturing sectors.